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Cinema, film double but average earnings collapse below 500,000 euros

Italian cinema produces more and more. The market, much less. The economic problem is all here: 1,002 films in theaters without a similar growth in viewers and revenues. The...

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Cinema, film double but average earnings collapse below 500,000 euros

The Italian film industry has seen a significant increase in production, with 1,002 films released in 2025, up from 501 in 2022. However, the market has not grown at the same rate, with revenues and spectators decreasing. According to a report by the Rome Business School, in 2025, cinemas earned 496.6 million euros with 68.4 million spectators, 22% and 30% lower than in 2019. The average revenue per film has dropped from 1.3 million euros in 2019 to under 500,000 euros in 2025.

Written by urgent.news from Il Sole 24 Ore's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.

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