Travis Kelce expands his business empire with a $53M hydration deal
Travis Kelce expanded his growing business portfolio by joining organic hydration company Recover 180 as an investor and brand partner. The Kansas City Chiefs tight end highlighted the importance of quality hydration for peak performance and recovery. The move added to his partnerships across fashion, fitness, food and lifestyle brands. At the same time, Kelce remained focused on football, making…
Travis Kelce, a star tight end for the Kansas City Chiefs, has expanded his business empire with a $53 million investment in organic hydration company Recover 180. The announcement was made on September 2, 2025, as Kelce prepared for his 13th NFL season. Kelce's decision to join Recover 180 as both an investor and brand partner reflects his growing influence in various business sectors, including fashion, fitness, food, and lifestyle brands.
He recently launched a collection with American Eagle and co-owns Garage Beer with his brother, Jason Kelce. Kelce emphasized the importance of quality hydration for peak performance and welcomed the opportunity to help Recover 180 push the category forward.
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