Lions' Jahmyr Gibbs snags endorsement with new Kool-Aid product line

Detroit's 2026 season is just around the corner, and Lions fans might be quenching their thirst for hydration with the new Kool-Aid Hydration Athlete line. The popular flavored drink brand has selected three prominent athletes to endorse their new product, including Detroit Lions running back Jahmyr Gibbs. Alongside Gibbs are Los Angeles Rams running back Kyren Williams and Carolina Panthers wide receiver Xavier Legette.

Kool-Aid's new hydration mix line comes in three distinct flavors: tropical punch, blue raspberry lemonade, and grape. The tropical punch flavor's Honolulu Blue-like hue may have seemed like a perfect fit for the Lions' colors, but Gibbs is shown in the Instagram announcement representing the tropical punch variant. Despite the irony, all three athletes are not restricted to a single flavor, making the choice entirely personal.

Kool-Aid Hydration products are widely available at major grocery retailers like Walmart, Kroger, Meijer, Target, and Amazon. The Lions are set to kick off their regular season on September 13, 2026, against the New Orleans Saints at Ford Field, with a kickoff time of 1 p.m. ET, broadcast on Fox. For further Lions updates, follow TheLionsWire on X and give their Facebook page a like. Scout's news is also available on X, @SpringgateNews.