LeBron James Jumps to Polymarket From DraftKings, With Football Focus
His endorsement deal with DraftKings expired earlier this summer.
LeBron James is collaborating with Polymarket, a prediction market, after his endorsement with DraftKings ended this summer. The announcement reached nearly 10 million views in just seven hours. This partnership focuses on football, similar to James’s previous deal with DraftKings, which began in 2024. Polymarket has league-level agreements in MLB, NHL, MLS, Serie A, and LaLiga, and team-level deals with the New York Rangers and Yankees.
NBA players are permitted to endorse prediction markets, but not those tied to specific NBA contracts. James’s move signals the growing interest in high-profile sports-related partnerships between prediction markets and athletes.
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