Kardashian curves: M&S launches £28 bodysuit with exaggerated hip padding
The ‘hip boost’ aims to create hourglass silhouette, much like Kim Kardashian’s shapewear brand’s padded shorts For decades shapewear has been used to compress and cinch. But now there is a sub-genre emerging. Rather than shrinking a silhouette, it aims to add inches. This week M&S launched a bodysuit that features exaggerated padding at the hip allowing the wearer to create an hourglass shape,…
M&S introduces a new £28 bodysuit designed to add hip padding and create an hourglass silhouette, similar to the shapewear worn by Kim Kardashian. The retailer cites customer demand for subtle enhancement alongside everyday comfort and confidence. The padded suit follows M&S's previous offerings, like padded bum shorts and stick-on nipples, aimed at giving wearers a curvier, more contoured look.
The trend is driven by celebrity influence and catwalks featuring designs with exaggerated proportions. Costume designer Daniel Roseberry and fashion house Dior have experimented with padding to create a more contoured figure on the runway. However, experts caution that this pursuit of a specific body shape can be detrimental, as the beauty ideal is constantly shifting and unattainable for many.
Celebrity culture, social media, and the desire to feel valued have created a pressure for people to conform to an ideal image, rather than accepting and appreciating their own bodies.
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