Jom Heboh gives Melaka businesses an economic boost
AYER KEROH: The Jom Heboh concert in Melaka is more than an entertainment event, with its large crowds helping to drive the local economy and benefiting small businesses and entrepreneurs.
AYER KEROH: The Jom Heboh concert in Melaka is not just a fun event, but a significant economic boost for the region's businesses. Chief Minister Ab Rauf Yusoh highlighted that such large-scale events create a ripple effect on the local economy. Visitors to the concert spend money at restaurants, shops, hotels, and transport services, indirectly generating more income for small businesses and local operators.
Speaking at the Jom Heboh Concert, which took place at the Melaka International Trade Centre, Ab Rauf emphasized that every celebration should benefit the people. He also thanked Media Prima Berhad, TV3, and the Jom Heboh team for organizing the event, expressing hope for its return in future editions. Meanwhile, the two-day Karnival Anak Muda Melaka, which began yesterday, has drawn around 50,000 visitors.
The state government has included various activities, such as e-sports, AI Showcase, Army Warrior Challenge, Muay Thai, TVET, career and entrepreneurship programmes, and a town hall session, to provide opportunities for young people to learn, work, do business, and be heard.
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