From barren land to ₹1 crore thriving avocado business — How Bhopal youth explored market, farming after UK education
Bhopal youth Harshit Godha transformed a barren 5-acre land in Madhya Pradesh into a thriving avocado orchard, using advanced Israeli techniques. With an investment of ₹50 lakh, he now leads a ₹1 crore business.
Bhopal resident Harshit Godha, a marketing graduate with UK education, transformed his passion for avocados into a thriving ₹1 crore avocado business. Intrigued by the "Sourced from Israel" label, Godha embarked on a journey to learn about avocado farming techniques in Israel. He spent a month in the country to gain hands-on experience before returning to India.
With ₹50 lakh investment, he converted a 5-acre barren land in Bhopal into a thriving avocado orchard using hydroponic system. Despite bureaucratic hurdles, delays and roadblocks, Godha imported his first 1,800 saplings after a three-year wait. He established the Indo-Israel Avocado Nursery business in Bhopal, now housing over 20,000 plants.
His venture, valued at ₹1 crore, has supplied 18,000 avocado plants to farmers across India. Israeli avocado technology, which allows cultivation in arid conditions, is the most advanced in the world. Godha points out the challenges of running a commercial orchard, such as aggressive pruning and the need for two different avocado varieties for pollination.
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