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College Football Fans Aren’t Happy With Kirk Herbstreit

With the college football season underway, many fans expressed frustration with ESPN broadcaster and analyst Kirk Herbstreit.

ESPN broadcaster Kirk Herbstreit recently opened a pop-up shop dedicated to his golden retriever, Peter, causing a stir among college football fans. The Baton Rouge, Louisiana location displays Peter-themed merchandise such as shirts, hats, and soft drink holders. Fans have been critical of the move, calling it narcissistic and unnatural.

Some argue there is no audience for merchandise centered around Herbstreit's pet. Herbstreit's previous service dog, Ben, had also gained popularity through social media, passing away in 2024. Peter, Herbstreit's current traveling companion, now has an official fan club, including an Instagram page and website.

Written by urgent.news from Newsweek's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.

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