UAE suppliers given 24 hours to remove counterfeit goods under new anti-fraud rules

The UAE has introduced new regulations to combat commercial fraud, requiring suppliers to remove counterfeit, adulterated, or spoiled goods from the market within 24 hours of being notified by authorities. The Ministry of Economy and Tourism introduced these Executive Regulations, which form part of the federal Anti-Commercial Fraud Law.

Businesses must stop selling or displaying such products in their shops and warehouses within 24 hours, with a public announcement made within 48 hours in both Arabic and English. Authorities can impose a shorter deadline if the products pose a health risk or environmental threat. These rules apply to retailers across various sectors, including supermarkets, pharmacies, and online sellers.

During the first three months of this year, the ministry and local authorities conducted 10,023 inspections and identified 189 breaches. Safeya Al Safi, assistant undersecretary for commercial control and governance, stated that the regulations aim to enhance consumer protection and market oversight while adapting to the evolving trade landscape, particularly the fast-growing e-commerce sector.

The regulations also lay out procedures for seizing, holding, and destroying counterfeit or adulterated products. Suppliers will typically have 30 days to re-export eligible goods to their country of origin or the exporting country. The costs for withdrawing, holding, or disposing of the products can be charged to the supplier. If a business fails to comply with the withdrawal deadline, authorities can step in and remove the products, with the supplier responsible for the associated expenses.

The ministry emphasized that these regulations are designed to safeguard consumers and bolster confidence in UAE markets, establishing procedures for businesses to resolve disputes or challenge decisions.