Sun King joins Kenya’s growing smartphone financing race
The move puts the company in direct competition with M-KOPA and Watu, which have built businesses around financing smartphones for customers who might otherwise struggle to afford them.
Sun King, an off-grid solar startup, is expanding its PayGo model into Kenya's growing financed-device market by manufacturing smartphones in the country. The company's EZ 3 smartphone requires a KES 2,299 ($18) deposit and KES 55 ($0.43) a day for 365 days, making it more affordable for customers who may struggle to pay for a device outright.
Sun King entered Kenya in 2009 as Greenlight Planet, selling off-grid solar products, and now has a manufacturing facility in Tatu City, capable of producing up to 700,000 units a year. The company's strategy aims to tap into Kenya's expanding market for financed devices, where M-KOPA and Watu have already established a presence.
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