Run-Clubs: First Run Club, then Cappuccino – a new business model for running
From individual sport to community activity: run clubs are changing running. Many sports brands benefit from this. And the competition is growing.
In Düsseldorf's old town, a group of over 100 runners gathers every week, regardless of the season, to run together. The Sunday Running Club, founded by David Ebisch, one of the founders of the sports brand Another Cotton Lab, meets at a church in Bastionstraße at 8am. The group runs at a leisurely pace, usually covering 5-10 kilometers along the Rhine.
The event is free and open to anyone, with participants often wearing Another Cotton Lab clothing but not required to do so. The group has been meeting weekly for two years, with attendance ranging from a handful to 200-300 people on special occasions.
Written by urgent.news from Handelsblatt's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
This story
This is one outlet's version. Read the fullest account.
