PAMRA launches ‘Mandi Mart’ project in three cities
LAHORE: The Punjab Agriculture Marketing Regulatory Authority (PAMRA) has formally launched its flagship “Mandi Mart” project in Kahna Kacha, Multan and Faisalabad, Secretary Food Safety and Consumer Protection Dr Kiran Khurshid said on Friday. She said that, on the special directions of the Punjab Chief Minister, PAMRA’s reform initiatives were progressing rapidly, with efforts underway to…
On Friday, the Punjab Agriculture Marketing Regulatory Authority (PAMRA) inaugurated its "Mandi Mart" project in Kahna Kacha, Multan, and Faisalabad, according to Secretary Food Safety and Consumer Protection Dr Kiran Khurshid. Dr Khurshid noted that the reform initiatives under PAMRA were advancing swiftly, as directed by the Punjab Chief Minister, with a focus on modernizing agricultural markets throughout the province.
The draw for plot allocation in Phase-I of Kahna Kacha Market is scheduled for September 10, 2026. Dr Khurshid emphasized that the initiative would offer the business community modern facilities, including a beautification and development project underway at Lahore’s Badami Bagh Fruit and Vegetable Market. A state-of-the-art Pharri Shed, capable of accommodating over 400 stalls, is also under construction, utilizing a "Facilitation Rental Model" to support small traders.
Similar development work has been completed at fruit and vegetable markets in Pakpattan and Sahiwal, while PAMRA's market committees have attained the EFOES Level-3, marking a significant milestone in the system's efficacy and transparency. Dr Khurshid highlighted that the modern agricultural marketing system would enhance services for farmers, traders, and consumers, and that ongoing reform efforts would concentrate on improving governance and transparency in the markets.
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