ONYX Hospitality Group adapts operational model as 54 use AI travel

Bangkok, Thailand - As artificial intelligence rapidly transforms how travelers discover and plan their vacations, three days and two nights by the sea can now serve as the blueprint for an entire holiday. According to Skyscanner's Travel Trends 2026 report, based on a survey of 22,000 global travelers, 54% are confident using AI to assist in planning or booking their trips. However, AI cannot create the memories that define a journey. Instead, it helps travelers define their ideal trip in seconds.

ONYX Hospitality Group, the issuer, recognizes this shift towards increasingly personalized travel. Across its four brands - Amari, OZO, Shama, and Oriental Residence - ONYX offers different ways to experience a destination, enabling travelers to turn their online searches into experiences that align with how they want to spend their time.

For those wanting to dive deep into a destination's culture and local flavors, Amari, ONYX's upscale brand, provides a rich experience through Local Flairs, Curated Perspectives, Ari Service, and Soulful Gatherings & Inspired Exchange. Guests can savor authentic dishes, engage in cultural encounters, and participate in thoughtful recommendations all while enjoying Thai hospitality.

OZO, ONYX's lifestyle brand, caters to travelers seeking freedom and flexibility to explore at their own pace. With comfortable rooms, lively spaces for relaxation, and seamless connectivity, OZO allows guests to spend their time as they please, whether that's discovering new attractions, enjoying favorite activities, or simply returning to the hotel for rest and rejuvenation.

Shama, ONYX's brand for travelers who want to settle into a destination, embodies The Joy of Living. It offers a home-like experience where guests can maintain their routines, pursue their passions, and connect with the local community. Over time, Shama transforms an unfamiliar place into a familiar and connected space, making the journey itself an integral part of the experience.

Lastly, Oriental Residence, with its Peace of Mind and The Art of Intuitive Refinement, caters to travelers seeking tranquility, privacy, and space to recharge. Its Invisible Hand service philosophy anticipates guests' needs without intruding, creating a sanctuary for restoration amid the pace of modern life.

While technology streamlines travel planning, ONYX Hospitality Group emphasizes that the true essence of a memorable trip lies in the experiences and human connections that turn the imagined journey into a cherished memory.