Kinh Do sparks the Mid Autumn spirit across millions of Vietnamese homes
Kinh Do has recently launched its Mid Autumn 2026 campaign with a fresh creative direction connecting millions of families through quality products nationwide reach and a multi platform experience ecosystem that brings the festive spirit into modern life
Kinh Do is the leading mooncake brand in Vietnam, chosen by millions of families for the Mid-Autumn Festival, according to market research by Worldpanel by Numerator Vietnam. The company introduced over 80 new products this year, catering to various segments, from premium gifting to traditional mooncakes. Despite rising costs, Kinh Do maintained its prices by an average of 2-3 percent, staying accessible to more families and businesses.
Kinh Do's marketing director, Tran Thi Le Hang, emphasized the brand's trust and responsibility towards Vietnamese families since nearly 30 years. The brand is launching its largest-ever initiative, the 'Mid-Autumn Memory Museum,' to preserve Mid-Autumn memories and encourage consumers to share their own stories. Additionally, two sustainability awards recognize Mondelez Kinh Do Vietnam's commitment to responsible growth and community contributions.
Written by urgent.news from Vietnam Investment Review's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
