Made in the Emirates: ROX begins ADAMAS vehicle production in Abu Dhabi
ROX has completed its Advanced AI Manufacturing Centre in Abu Dhabi and commenced local vehicle production, with the first three ROX ADAMAS vehicles carrying the Made in the Emirates mark rolling off the production line. The milestone marks a new stage in the company’s localisation and expansion in Abu Dhabi. The new facility builds on the partnership between ROX and the Abu Dhabi Investment…
ROX, a global automotive manufacturer, has commenced local vehicle production in Abu Dhabi, marking a significant step in its localization and expansion strategy. The company has completed its Advanced AI Manufacturing Centre in the city and has started producing the first three ROX ADAMAS vehicles, bearing the distinctive "Made in the Emirates" label.
This milestone represents a crucial stage in ROX's journey towards establishing a robust industrial ecosystem in Abu Dhabi, supported by the Abu Dhabi Investment Office, the Ministry of Industry and Advanced Technology, and the Make it in the Emirates initiative. The new facility, spanning 10,000 square meters, will initially produce 20,000 vehicles annually in 2027, with plans to scale up to 300,000 vehicles per year by 2030.
The manufacturing center supports local sub-assembly of over 80 vehicle components, complete vehicle assembly, calibration, rain testing, road testing, and final inspection before delivery. ROX's expansion aligns with the UAE's broader objectives under the National Strategy for Industry and Advanced Technology, Operation 300Bn, and the Make it in the Emirates initiative, aiming to strengthen the nation's position as a leading global destination for future industries.
The Abu Dhabi Edition of the ROX ADAMAS, set to debut in March 2027, will be developed through ROX's global design network and incorporate Emirati cultural elements.
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