inDrive Reveals How Much of Pakistan Uses Ride-Hailing Apps
Only 5% of people in Pakistan use ride-hailing services, compared with around 20% globally, while digital platforms account for less … Read More The post inDrive Reveals How Much of Pakistan Uses Ride-Hailing Apps appeared first on ProPakistani .
inDrive has shared insights into the usage of ride-hailing apps in Pakistan, revealing that only 5% of the population utilizes these services, contrasting sharply with a global average of around 20%. This statistic underscores the vast untapped potential in Pakistan's digital mobility and delivery sector. During a panel discussion, Wael Ibrahim, Regional Director for the Middle East at inDrive, highlighted the country's immense potential for business expansion and confirmed plans for further investment.
Currently, inDrive operates in 30 cities across Pakistan, while competitors like Yango and Bykea have a less robust presence. Ibrahim noted that ride-hailing penetration in Pakistan is a mere 5%, as opposed to the global rate of 20%, positioning the nation as one of the most promising growth markets for digital mobility platforms.
Nonetheless, several challenges impede the widespread adoption of these services in Pakistan. These obstacles include limited digital literacy, particularly in smaller towns and cities, inadequate internet connectivity in these regions, and cultural barriers. While digital platforms account for less than 1% of food sales in Pakistan, according to Foodpanda Director Shariq Mustafa, they still significantly influence the income of vulnerable families.
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