Consumer Goods Exports to China Rebound
Korea’s exports of consumer goods to China totaled $3.44 billion in the first half of this year, marking an 8.7% increase compared to the same period last year. The figure represents a V-shaped rebound, breaking a four-year consecutive decline. To build on this recovery and translate it into expande
Korea's consumer goods exports to China surged 8.7% in the first half of the year, reaching $3.44 billion. This marks a V-shaped recovery, reversing a four-year decline. To capitalize on this momentum, 62 Korean companies are enhancing their local footholds in China. The Korea Trade-Investment Promotion Agency (KOTRA) hosted the "K-Connect Day" event on September 3, leveraging the "K-Consumer Goods Matching Center" in Qingdao, China.
This infrastructure, opened on April 28, offers buyer matching, live commerce sales, and follow-up assistance. Attendees included Douyin influencers, major Chinese buyers, and government officials. The event yielded 78 export consultations, totaling $3.34 million. Korean companies showcased their products, engaged in live commerce, and received on-site feedback from Chinese consumers, aiding future product strategies.
KOTRA plans to expand the Qingdao Matching Center as a key export hub, integrating Douyin, the Matching Center, and a reverse direct-purchase logistics system. Head of KOTRA's China HQ, Jang Sang-hae, believes now is the opportune moment to bolster K-consumer goods exports, following four years of stagnation. The agency is committed to refining support frameworks, deepening cooperation with local networks, and providing intensive follow-up management for promising leads.
Written by urgent.news from BusinessKorea's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
