AliExpress doubles Chuseok promotion lineup with more brands
AliExpress, the global e-commerce platform, is running its largest Chuseok promotion to date this month, roughly doubling the number of discounted products from a year earlier ahead of one of Korea's two biggest traditional holidays, the company said. Chuseok, a mid-autumn festival often compared to Thanksgiving, falls on Sept. 25 this year and is typically marked by family gatherings and…
AliExpress, the leading global e-commerce platform, is set to run its most extensive Chuseok promotion yet this month, nearly doubling the number of discounted products compared to last year, the company announced. Chuseok, a mid-autumn festival akin to Thanksgiving, will take place on September 25, marking a time for family reunions and gift-giving.
The promotion begins on August 30 and extends until September 23, featuring a series of themed phases aligned with holiday shopping and the onset of fall. The campaign kicked off on August 30 with discounted holiday essentials through September 7, followed by category-specific deals from September 8-11. From September 14-20, AliExpress will showcase outdoor gear, electronics, and holiday gift sets under distinct themes focusing on fall getaways and holiday preparations.
The final phase, spanning September 21-23, will offer discounts from major brands. This year's event is noted to roughly double last year's product lineup, augmenting its traditional advantage of direct overseas purchases with an expanded roster comprising approximately 3,000 global brands.
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- AliExpress doubles Chuseok promotion lineup with more brands koreatimes.co.kr