CJ ENM brings K-drama, K-pop channels to Amazon

American television viewers now have access to two new channels featuring Korean entertainment, and viewers won't need a subscription to watch them. CJ ENM, the entertainment company behind blockbuster hits such as Parasite, announced on Friday that it will launch two free ad-supported streaming television (FAST) channels on Amazon Prime Video in the United States.

The channels - "CJ ENM K-Stories" and "CJ ENM K-Pop" - will operate 24/7, aiming to broaden the popularity of Korean dramas, films, and music in American households. This move marks a strategic move by CJ ENM to capitalize on its vast content library and capitalize on the rapidly growing FAST market, which provides linear, cable-style channels over the internet without monthly fees.

With traditional paid streaming services experiencing consumer fatigue over increasing subscription costs, free ad-supported platforms have become a dominant force in American media consumption. The flagship channel, "CJ ENM K-Stories," will feature popular television series and movies, with its debut lineup including acclaimed titles.