AliExpress doubles Chuseok promotion lineup with more brands
AliExpress, the global e-commerce platform, is running its largest Chuseok promotion to date this month, roughly doubling the number of discounted products from a year earlier ahead of one of Korea's two biggest traditional holidays, the company said. Chuseok, a mid-autumn festival often compared to Thanksgiving, falls on Sept. 25 this year and is typically marked by family gatherings and…
AliExpress is rolling out its most extensive Chuseok promotion yet this month, more than doubling the number of discounted products compared to last year ahead of one of Korea's biggest traditional holidays, the company announced. Chuseok, a mid-autumn festival akin to Thanksgiving, occurs on September 25 this year and is typically celebrated with family reunions and gift-giving.
The promotional campaign kicked off with early offers on August 30 and will continue until September 23 in a series of themed phases aligned with holiday shopping and the onset of fall. It began with discounted holiday essentials through September 7, followed by category-specific deals from September 8-11. From September 14-20, the platform will emphasize outdoor gear, electronics, and holiday gift sets under themes centered around fall outings and holiday preparations.
The promotion will conclude on September 21-23 with discounts from major brands. According to AliExpress, this year's event roughly doubles last year's product lineup and has expanded its roster to include approximately 3,000 global brands.
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- AliExpress doubles Chuseok promotion lineup with more brands koreatimes.co.kr
