Wellcome Partners with CJ Foods to Bring Over 100 Korean Favourites to Hong Kong
Strategic Collaboration Targets Over US$22 Million in Sales HONG KONG SAR – Media OutReach Newswire – 3 September 2026 – Wellcome, Hong Kong's longest established supermarket chain with the largest store network, has announced a strategic partnership with CJ Foods, South Korea's largest food company and a leading force in the globalisation of K-food with its bibigo™ brand. Marked by a signing…
Hong Kong's renowned supermarket chain, Wellcome, has entered into a strategic partnership with South Korea's leading food company, CJ Foods, to bring over 100 Korean favourite products to its Hong Kong stores. The collaboration, signed in Seoul, aims to expand the range of authentic Korean food choices across Wellcome's and Market Place's stores, generating more than US$22 million in sales.
The partnership aligns with Wellcome's strategy to broaden its international product assortment and cater to evolving consumer tastes in Hong Kong's growing demand for Korean food. Over 30 CJ Foods products, including Bibigo tofu and Kimchi, will be included in Wellcome's "Everyday Value" programme, offering customers quality Korean products at stable, competitive prices.
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