Three Big Tennis Tournaments Are in Prediction-Market Talks

Three major tennis tournaments are reportedly exploring potential partnerships with prediction-market companies, according to officials. The US Open's collaboration with Kalshi may have sparked this trend, with interest from other ATP and WTA events, such as the Cincinnati Open, BNP Paribas Open (Indian Wells), and DC Open. These tournaments are combined 1000 or 500 events, which are often considered warm-up matches to the prestigious Grand Slam tournaments.

Prediction markets are a relatively new addition to the betting landscape, and their potential impact on tennis is still being explored. While the ATP and WTA rulebooks allow for sponsorship agreements with betting operators, they come with strict guidelines to prevent player and team involvement in marketing content. The International Tennis Integrity Authority, established in 2021, is working closely with the tennis industry to identify and manage the risks associated with these emerging markets.