Three Big Tennis Tournaments Are in Prediction-Market Talks
Players are not allowed to partner with betting operators.
The US Open's collaboration with Kalshi may have marked the initial domino effect in the sport. Several combined ATP and WTA tournaments have received inquiries from prediction-market firms. Cincinnati Open tournament director Bob Moran revealed that the Cincinnati Open, a combined 1000 event, is attracting interest from crypto and predictive markets.
The BNP Paribas Open, also known as Indian Wells, is open to a partnership in the prediction market category. Mark Ein, owner and chairman of the DC Open, stated that the tournament has garnered "real interest" from prediction-market companies. Despite strict guidelines, ATP and WTA rulebooks allow tournaments to enter into a sponsorship agreement with a tennis betting operator.
None of the tournaments disclosed which prediction markets they are discussing. The International Tennis Integrity Authority (ITIA) acknowledged the evolving nature of betting and trading markets, including prediction markets, and their potential risks. Tennis players are restricted from having betting companies as sponsors, and some have faced abuse from bettors online.
While some players see betting as beneficial to the sport, others believe it negatively influences its promotion.
Written by urgent.news from Yahoo Sports's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
This story
This is one outlet's version. Read the fullest account.
- Three Big Tennis Tournaments Are in Prediction-Market Talks frontofficesports.com
