Proton records highest monthly domestic sales in August, YTD up 40pct
KUALA LUMPUR: Proton Holdings Bhd recorded the highest monthly domestic sales volume in August, with total sales of 22,632 units, as Proton e.MAS chalked another record-setting month, while demand for internal combustion engine (ICE) remains strong.
KUALA LUMPUR: Proton Holdings Bhd set a record in August with 22,632 domestic vehicle sales, marking a 40.2% year-on-year increase. The company's cumulative sales for the first eight months of 2026 climbed to 141,421 units, equating to a 25.6% market share.
The Proton S70 saw a surge in popularity following the introduction of the updated 2026 model in February, reaching a record volume high-point. In August, the model contributed 3,235 units, bringing its YTD total to 17,953 units. The Proton X50 and X90 also led their segments, with 2,274 and 471 units sold in August, respectively.
Proton's Saga model remained a favorite, selling 7,347 units in August, putting it 33.3% ahead of last year's sales. The company's CEO, Datuk Abdul Rashid Musa, expressed gratitude for customer confidence in Proton's products and services. Proton's export business, particularly its assembly of vehicles for partner Geely, is also gaining traction.
The Proton e.MAS electric vehicle (EV) sub-brand saw a new high mark in August with 6,047 units delivered, setting a national record for monthly volume from a single EV model. Cumulative YTD sales now stand at 27,860 units, with all three models leading their respective segments.
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