MUNA & UGG’s Back-to-School Collab Is About More Than Fashion — It’s About Self-Expression
UGG’s back-to-school campaign puts authenticity front and center, tapping MUNA to encourage students to embrace their individuality as they head back to school.
Indie-pop trio MUNA has collaborated with UGG on their back-to-school campaign, a partnership that resonates with the band's focus on self-expression. UGG selected MUNA due to their honest songwriting and unique visual perspective, while MUNA was drawn to the brand because they understand how to represent the band authentically. The collaboration aligns with UGG's existing work with arts and LGBTQ+ organizations, including Queer|Art and Chicxs Rockerxs South East Los Angeles.
The band expressed gratitude for UGG's commitment to the arts, stating that the partnership encourages younger people to embrace whatever makes them feel most like themselves. On Tuesday, MUNA celebrated the collaboration with an intimate back-to-tour party in Los Angeles. The band's upcoming "Gets So Hot" tour begins on September 17, following the release of their latest album, "Dancing on the Wall."
When they hit the road, UGGs are the first thing the band members put on after their performances. The back-to-school collection includes footwear for adults, kids, and toddlers, as well as clothing designed for the school season, featuring UGG staples such as slip-ons, mini boots, sneakers, cozy cardigans, and retro-inspired letterman jackets.
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