Meta Pushes Its New AI Agent on Employees—but Eases Off on Tokenmaxxing
The company is reducing pressure on workers to use artificial intelligence tools while encouraging them to experiment with Hatch, its most advanced AI project yet.
Meta, the tech giant, has introduced a new AI agent named Hatch to its employees, but has simultaneously eased its focus on tokenmaxxing, a practice where employees used AI tools excessively to accumulate internal usage measurements. The new guidance for performance reviews no longer emphasizes evaluating employees based on their usage of AI or their "AI Native" designation, instead focusing on their overall impact with less concern for the method used to achieve it.
This shift in policy is seen as a relief by some employees, who felt pressured to use AI in situations where it was not necessary. The company has also officially stated that it will not use AI adoption dashboards or token counts to evaluate employee performance. The move is intended to restore trust among the workforce, as previous concerns about being graded on AI usage had eroded confidence in Meta's AI tools.
Despite the new direction, it is still evident that Meta has an interest in seeing employees effectively use AI tools, as evidenced by the continued consumption of resources by Hatch, a more advanced AI experiment.
Written by urgent.news from Wired's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
This story
This is one outlet's version. Read the fullest account.
