Jeonju transforms historic market into all-night cultural playground
In Jeonju, a historic city in southwestern Korea, one of the region’s oldest markets is making a radical bid for young night owls: swapping early curfews for open-air cinema, live music and football fandom that lasts until sunrise. From Saturday to Sunday, the Ministry of Culture, Sports and Tourism, alongside the Korea Tourism Organization, will launch a high-energy campaign at Jeonju Nambu…
In the southwestern Korean city of Jeonju, one of the region's oldest markets is being transformed into a vibrant, all-night cultural destination for young night owls. From Saturday to Sunday, the Ministry of Culture, Sports and Tourism, in collaboration with the Korea Tourism Organization, will launch an energetic campaign at Jeonju Nambu Market. The initiative, known as "All-Day Trip," merges sports enthusiasm with late-night urban exploration, redefining the market's role in the city's contemporary tourism scene.
The festivities commence on Saturday evening, kicking off with a star-studded football match between Jeonbuk Hyundai Motors and Pohang Steelers at the nearby stadium. Organizers are urging fans to gather at the market before and after the game. Supporters clad in team jerseys who capture and share their experience on social media will receive vouchers to spend at the market's stalls, merging athletic excitement with local culinary offerings.
As the sun sets, a 100-meter stretch of road adjacent to the market will be closed to vehicle traffic, turning it into a pedestrian-only zone, further enhancing the lively atmosphere.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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- Jeonju transforms historic market into all-night cultural playground koreatimes.co.kr
