Jeonju transforms historic market into all-night cultural playground
In Jeonju, a historic city in southwestern Korea, one of the region’s oldest markets is making a radical bid for young night owls: swapping early curfews for open-air cinema, live music and football fandom that lasts until sunrise. From Saturday to Sunday, the Ministry of Culture, Sports and Tourism, alongside the Korea Tourism Organization, will launch a high-energy campaign at Jeonju Nambu…
The historic Jeonju Nambu Market in southwestern Korea is undergoing a dramatic transformation into a vibrant, all-night cultural hub for the youth. From Saturday to Sunday, the Ministry of Culture, Sports and Tourism, in collaboration with the Korea Tourism Organization, will transform the market into an open-air playground featuring live music, football matches, and an all-day festival.
Dubbed the "All-Day Trip," this initiative aims to reimagine the market's role in the city's contemporary tourism scene. The festivities kick off on Saturday evening, with the highlight being a high-profile football match between Jeonbuk Hyundai Motors and Pohang Steelers at a nearby stadium. Fans, dressed in team jerseys, are encouraged to converge at the market before and after the game.
To incentivize participation, those posting social media proof of their attendance will receive vouchers to spend at local stalls, blending athletic excitement with traditional Korean cuisine. As night descends, a 100-meter stretch of road adjacent to the market will be transformed into a pedestrian-only zone, allowing night owls to explore the lively market without the usual urban traffic.
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- Jeonju transforms historic market into all-night cultural playground koreatimes.co.kr
