IFA-Ankündigung: Xiaomi bringt Elektroautos ab 2027 nach Deutschland

Chinese tech giant Xiaomi will begin selling electric cars in Germany and other European countries starting in 2027. To build its distribution and customer service infrastructure, the company signed letters of intent with eight leading German auto dealerships at the IFA technology fair in Berlin. Partners include established trading companies such as Emil Frey Germany, Ernst Dello Gruppe, Autohaus Dinnebier, Hahn Automobile, the LUEG Mobility Group, Fett & Wirtz, SPT Avior, and Penske-Jacobs.

These collaborations aim to establish a widespread workshop and sales network across Europe. Yu Liguo, Vice President of Xiaomi Auto and Head of International Business, stated that Xiaomi is committed to long-term investments in Europe. Besides its existing research and development center in Munich, local trading partners will be crucial for a dependable market entry.

Xiaomi has already supplied over 700,000 electric vehicles in China since launching its electric sedan SU7 in spring 2024. Recently, the company has been actively entering the European market, demonstrating the performance of its cars at the Nürburgring Nordschleife. The flagship model SU7 Ultra holds the lap record for electric supercars, while the SUV YU7 GT recently completed a fully autonomous run on the track.

Xiaomi has quickly become a major player in China's automotive market, moving up to the top tier in just two years since the launch of the SU7 in spring 2024. Unlike competitors focusing on cheap electric cars, Xiaomi targets the higher-margin premium and technology segment. The SU7 series became the best-selling sedan in China starting at 200,000 Yuan (about 24,000 Euros), while the newly introduced SUV YU7 received more than 240,000 binding orders within 18 hours of its release.

The automotive division has become Xiaomi's strongest growth engine alongside its smartphone business. Xiaomi is the third-largest smartphone manufacturer globally, following Apple and Samsung. The company's entry into the automotive market is part of its "Human × Car × Home" strategy, aiming to integrate vehicles, smartphones, and connected home electronics through its proprietary operating system and AI applications.

Xiaomi also announced on IFA that it will expand its product portfolio in Europe, including its Mijia home appliance brand and its own XRING semiconductors.