I sell social media automation. My survey says people want the opposite.
I work at Publora — an API and MCP for publishing to social networks from one place, including through an AI agent. So, in a sense, my job is selling automation for posting. Which made the answers I started getting from actual people a little awkward. I've been doing a small study — nothing fancy, just messaging people directly and asking: what do you use to post, and why do you do it that way?…
The author of the piece, who works at Publora, a platform for social media publishing via API and MCP, conducted a survey on social media automation. The responses from people varied widely, but a common theme emerged: people want to retain control over the final posting step. Some individuals use AI sparingly, primarily for ideation or when time is tight, but do not want AI to handle publishing.
Others, especially those managing multiple brand accounts, are wary of giving AI access to their accounts due to security concerns. Some prefer to manually publish their content, finding it adds a personal touch. The author notes that while automation can be appealing, there is a significant demand for solutions that allow for human involvement, particularly in managing multiple accounts, maintaining password security, and ensuring human approval of posted content.
The author, an employee of an automation company, found this insight intriguing and used AI to assist in structuring the article and refining the content, but ultimately emphasized the importance of human oversight in social media management.
Written by urgent.news from Dev.to's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.