Hyundai Motor Group Sweeps 16 IDEA Awards

Hyundai Motor Group has clinched 16 top honors at the 2026 IDEA Design Awards, a highly respected global design competition. The Korean automaker secured two Gold awards, one Silver, three Bronze, and ten Finalist awards in the event organized by the Industrial Designers Society of America. Established in 1980, the IDEA Design Awards is one of the world's three major design competitions, alongside Germany's iF and Red Dot.

Winners of the prestigious awards are chosen based on design innovation, user benefit, and social responsibility.

The top Gold medals were awarded to Hyundai's E3W & E4W Micro Mobility Concept and HMGICS' Nao Restaurant Book. The E3W & E4W, in the Concept and Advanced Design category, is an electrified platform inspired by India's traditional motor rickshaw. Its body design is tailored for narrow urban settings, with adaptable space for logistics and emergency support.

Meanwhile, the Nao Restaurant Book, in the Branding category, is a visual chronicle of the creation of a Korean restaurant inside HMGICS. The book's innovative storytelling, capturing the collaboration with a three-Michelin-star chef and the spirit of Korean artisans, earned it the Gold award.

Genesis's Magma GT Concept received a Silver award in the Automotive and Transportation category. The model showcases Hyundai's vision of luxury high-performance vehicles with dynamic proportions, a low, wide body, and aerodynamic design. Kia's PBV-dedicated PV5 Infotainment System earned a Bronze award in the Digital Interaction category for transforming vehicles into digital service spaces.

Additionally, Hyundai's Hope on Wheels campaign for childhood cancer support and the heritage magazine Retrace received Bronze awards in the Branding category.

Several projects from Hyundai, Kia, and Genesis also performed well in the Finalist category. Hyundai's UX Studio Seoul, Hyundai Employee ID Card Case, Mobile Nap, and MobED earned recognition across multiple categories. Kia's marine plastic collection campaign, Kia x Ocean Cleanup, won a Finalist award in the Design for Social Impact category.

Genesis showcased its design prowess with the G90 Wingback Concept and Magma UI Design. A Hyundai Motor Group representative stated that these awards demonstrate the group's design excellence across products, digital interfaces, spaces, and social value, and pledged to continue delivering innovative designs that enhance customers' lives and contribute to a sustainable future.