Google escapes U.S. bid to break up its ad business
The case focused on Google’s ad tech “stack”, the suite of tools that website publishers use to sell ads and advertisers use to buy them
A U.S. federal judge has rejected the government's attempt to break up Google's ad business, instead issuing a set of rules governing Google's operations in the ad market. The decision comes as part of a broader effort by the Department of Justice to curtail the competitive dominance of big tech companies, including Apple, Amazon, and Meta.
Google's vice president of regulatory affairs expressed satisfaction with the court's rejection of the DOJ's proposal to break apart the tools that help small businesses reach new customers and grow.
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