From tokens to outcomes: Google Cloud’s global startups head sees AI cost shift, expands Singapore push

Darren Mowry, head of global startups at Google Cloud, is focusing on expanding customer service, engineering and ecosystem teams in Singapore. As artificial intelligence usage increases, startups are transitioning from measuring the cost of tokens used to focusing on completing tasks or achieving business outcomes. This shift in approach influences how founders select AI models, with many opting for a combination of models instead of relying on a single one. The concept of measuring and managing token usage is known as tokenomics.