Domino's new personal pizza is a sad sign for America
Getting a personalized meal is more convenient than ever — just look at Domino's new, truly personal pizza. It's also making America lonely and sad.
Domino's new personal pizza is a troubling sign for America, according to a recent analysis. The pizza chain's announcement of customizable options for its pizzas highlights the growing trend of Americans eating alone and increasingly siloed meal experiences. As per the Bureau of Labor Statistics American Time Use Survey, over a quarter of Americans spent most of their eating and drinking time alone in 2023, up from one-fifth in 2008.
The rise of meal-sharing apps and delivery services has further contributed to this shift. DoorDash, for instance, now allows business customers to order separate lunches from different places and have them delivered all at once. Meanwhile, a 2026 OpenTable survey found that 52% of Americans would rather order their own dish than share with others, even as group dining is on the rise.
This trend of individualized meal experiences raises questions about the benefits of communal eating. Experts argue that shared meals foster trust, connection, and cooperation, as people must make small sacrifices and coordinate their actions. Studies have shown that individuals who share snacks tend to reach agreements faster in negotiation scenarios compared to those who do not share.
Moreover, sharing meals often involves mundane accommodations like coordinating dining times and sharing food, which helps people pay attention to others' needs and foster a sense of belonging.
However, personalizing pizza options can also alleviate concerns about food allergies and dietary restrictions, allowing individuals to participate in shared meals without compromising their dietary needs. While it is possible to eat distinct items together, studies suggest that such an approach can still strengthen social bonds, as long as everyone agrees on the arrangement beforehand.
Nevertheless, sharing meals without eating the same food remains a relatively modern luxury, reflecting the increasing individualization of culture and the growing importance of consumer choice in shaping social interactions.
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