Apple Sued For $2.7 Billion Over App Tracking Transparency Rules
A former UK competition official has filed a $2.7 billion lawsuit against Apple on behalf of app developers, alleging its App Tracking Transparency rules unfairly disadvantaged third-party apps while favoring Apple's own advertising ecosystem. Engadget reports: ATT debuted in 2021, ostensibly to give users more control over how much of their activity app developers can track across other apps and…
A former UK competition official has filed a $2.7 billion lawsuit against Apple, alleging that its App Tracking Transparency (ATT) rules unfairly disadvantage third-party app developers while benefiting Apple's own advertising ecosystem. According to Engadget, ATT was introduced in 2021 to provide users with greater control over their data, but regulators in several European countries are investigating its impact.
The Federal Cartel Office in Germany has determined that Apple is favoring its own apps over those from external developers, citing the potential of ATT pop-ups to encourage users to consent while discouraging consent for third-party apps. Apple has agreed to make changes to how ATT functions in the European Union following a $175 million fine imposed by the French Competition Authority in the previous year.
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