American golf brand sacks CEO, president after controversial advert

American golf brand Good Good has dismissed its CEO and president in response to controversy surrounding a recent advertisement. The ad, produced for Callaway, depicted a woman being pushed to the ground after attempting to grasp a golf club. Executive Matt Kendrick and president Joe Flannery were among the company officials let go, with vice-president of brand and marketing Jeffrey Lefkovits also stepping down.

The advertisement showed Good Good co-founder Garrett Clark forcefully pushing professional golfer Alexis Miestowski to the ground before shouting, "Do not touch my new driver." The video sparked significant backlash, with many accusing the company of trivializing violence against women. Both Good Good and Callaway subsequently removed the ad and issued apologies, with Callaway subsequently ending its partnership with the brand.

In addition to the executive shake-up, Good Good has severed ties with a PGA Tour event in Austin, Texas, and several retailers have removed the company's products from their shelves. Nahid Giga, a board member and investor, has become the interim CEO. Despite the turmoil, Good Good remains committed to moving forward and building its future.