Adobe acquires Indian AI startup Rilo
Founded by IIT Bombay alumni, Rilo's AI agents are said to give complete workflows built around outcomes.
Adobe, a leading design software company, has acquired Indian AI startup Rilo for an undisclosed amount. The founders of Rilo, Georgi Boby and Dhruv Jaglan, confirmed the acquisition on LinkedIn. Rilo specializes in AI agents that provide insights into enterprises' go-to-market strategies. The acquisition is anticipated to bolster Adobe's customer experience and marketing tools.
Rilo was established in 2025 by two IIT Bombay alumni. It had previously raised $1 million in funding from Peak XV, DeVC, and Day Zero Ventures. This marks Adobe's second acquisition of an Indian tech startup, following its purchase of Rephrase.ai in 2023. Upon joining Adobe, Jaglan expressed his enthusiasm, stating that Rilo will aid in bringing AI to Fortune 500 marketers.
Within months of its launch, Rilo's product had amassed over 10,000 users. Co-founder Boby echoed the excitement, highlighting the mission to broaden AI's reach beyond engineers. Rilo's AI agents reportedly generate end-to-end workflows centered on outcomes, delivering direct market insights without the need for workflow diagrams.
The features of Rilo's AI include competitor tracking and alerts when prospects exhibit buying signals.
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