Ace Hardware adds weather-triggered programmatic ads to retail media strategy
This story was originally published on sister site, Modern Retail. Almost one year into its existence, Ace Hardware’s retail media network, RedVest Media, just announced a slate of new features for advertisers as part of an upfront event last week. The new features include incrementality measurement functions for off-site media; social amplification and influencer marketing […]
Ace Hardware has expanded its retail media network, RedVest Media, with the addition of weather-triggered programmatic ads to its advertising strategy. This new feature, announced during an upfront event, joins a growing list of capabilities for advertisers, including incrementality measurement for off-site media, social amplification and influencer marketing, a partnership with DoorDash, and the development of an audience library for targeted customer segments.
The weather-triggered ads will allow brands to tailor their messages based on real-time weather data, potentially increasing engagement and conversion rates.
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