Ace Hardware adds influencer, DoorDash and weather features as it builds out a retail media strategy
One year into its existence, Ace Hardware’s retail media network, RedVest Media, just announced a slate of new features for advertisers as part of an upfront event last week.
Almost a year into its operation, Ace Hardware's retail media network, RedVest Media, introduced a range of new features for advertisers during a recent event. The enhancements encompass incrementality measurement for off-site media, social amplification and influencer marketing options, a collaboration with DoorDash, and weather-triggered programmatic advertising.
Many of these features are accessible to advertisers right away. A new audience library aimed at targeting diverse customer groups is being developed and will be available next year. RedVest Media, which kicked off in October, is currently focused on fulfilling the requirements of its vendors and advertisers in terms of campaign execution and consumer product discovery.
Tapping into Ace Hardware's loyalty network of over 80 million members, more than 5,300 U.S. stores, and approximately 9,000 international stores, the network is striving to meet the expectations of its partners and advertisers in running successful campaigns and reaching new consumers.
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