When will Ghana’s creative industry become as big as its stars?
So perhaps the biggest entertainment question in Ghana right now is not: “Who is the biggest star?” We already have plenty of answers. The better question is: “When will our industry become as big as our stars?” That is a conversation worth having. Preferably on radio. Preferably loudly. And preferably before somebody announces another “biggest concert in Africa.”
Ghana's entertainment industry is experiencing a surge of interest and success, with Ghanaian artists achieving global fame and concerts drawing massive crowds. The government has allocated GH¢20 million towards film development and the broader creative arts sector. However, while the industry is growing and producing stars, there are concerns whether Ghana is building a sustainable entertainment industry or merely cultivating celebrity culture.
The question remains: who truly benefits from the success of individual artists, and what happens when the spotlight shines on one superstar? A thriving entertainment ecosystem should not only celebrate successful artists but also provide opportunities for the managers, producers, songwriters, sound engineers, event planners, music publishers, and other professionals who contribute to the industry's growth.
To achieve this, Ghana must invest in proper infrastructure, distribution channels, and export markets to ensure that the industry remains profitable and sustainable in the long run. Furthermore, the industry must develop robust event management systems to handle large crowds safely and efficiently. While Ghana is known for its glamorous announcements and successful concerts, the industry must evolve into a well-oiled machine to ensure its continued growth and success.
Written by urgent.news from MyJoyOnline Ghana's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
