We Cut Four of Five Tabs From ROLL Beauty and Shipped Anyway
A launch post for an iOS app that shipped with three features and nothing else
AMANEKU Studio's Ryu announced Version 1 of ROLL Beauty, a free iPhone app that allows users to record a single capture without creating an account. The app automatically removes the background and sends the recording as a share link. The app was submitted on August 12 and released on August 28, despite Apple's Guideline 2.1 requiring user login, purchases, and user-generated content.
Ryu's team decided to leave these features out for the initial release, focusing instead on shipping the smallest version possible. In the sixteen days between submission and release, they built Version 2, which includes five tabs and multiple new features. However, these features will be added in the next update. Ryu's decision to release the app with only three features led to its successful release.
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