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Want People to Act on Climate Change? Stop Trying to Make Them Feel Responsible

New research compares 15 climate communication strategies and reveals why emotional storytelling can outperform evidence-only campaigns in driving action.

Want People to Act on Climate Change? Stop Trying to Make Them Feel Responsible

We haven't written up this one. Inc. has the full story — the link below goes straight to it.

Read the original at inc.com →

More in Science

Cellular maintenance crew may miss as much as half of certain misfolded proteins

As proteins are made in a cell, they are folded into the 3D structure that allows them to work, but sometimes this process can go wrong. When it does, the misfolded proteins lose some or all of their function and usually get tagged by the cell's quality assurance and maintenance crews, which try to repair the proteins or, if they can't…

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