Starbucks Japan reveals new Tsukimi Moon-Viewing drinkware and gifts for autumn 2026
New “Bunny Autumn Festival” collection celebrates the rabbit in the moon with sweet design details. As we enter September, people across the nation are beginning to take notice of the encroaching night sky and the beauty of the moon, which appears particularly bright at this time of year. The moon-gazing culminates in Tsukimi (literally “moon-viewing“), […]
Starbucks Japan has unveiled a new "Bunny Autumn Festival" collection, featuring drinkware and gifts inspired by the moon and the beloved rabbit. As September arrives, the nation's sky becomes increasingly adorned with the bright moon, marking the onset of Tsukimi, a cultural event tied to the autumn full moon. This year's Tsukimi is set for September 25, and Starbucks has launched their festivities with a unique range named "Bunny Autumn Festival."
The collection is built around the enchanting belief that the markings on the moon resemble a rabbit pounding rice. This interpretation adds a touch of cuteness to moon-viewing items, a concept Starbucks has embraced to infuse extra charm into their offerings. The essence of the collection is a family of rabbits rejoicing in the harvest festival under a moonlit sky. While mooncakes are typically popular in other Asian countries, they contribute to the collection's color and cuteness in Japan.
The range kicks off with the Stainless Steel To-Go Bottle, Rabbit Ivory, a 473 millilitre (16 ounces) container priced at 5,350 yen (US$33.42). The bottle is shaped like a large Starbucks cup and boasts a locking lid for easy access and leak-proof convenience. The double-walled vacuum-insulated stainless steel structure ensures outstanding heat and cold retention. Moreover, the bottle features adorable bunnies adorning its front, enhancing its endearing appeal.
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