Sony expands professional display lineup with new BRAVIA, Crystal LED solutions
Tribune News NetworkDohaSony is expanding its professional display lineup with the launch of the new BRAVIA Professional Displays BZ-P Series and Crystal LED UNIFY (ZRL-135SG), a n...
Sony is bolstering its professional display offerings with the introduction of the BRAVIA Professional Displays BZ-P Series and the Crystal LED UNIFY, a new 135-inch direct view LED display. These additions aim to cater to a variety of professional environments, such as corporate, higher education, retail, and transportation settings. Sony's Managing Director, Jobin Joejoe, emphasized the company's commitment to providing diverse and robust display solutions to meet customers' evolving needs.
The BRAVIA BZ-P Series comprises 16 redesigned 4K HDR models ranging from 43 to 85 inches, including flagship models BZ40P, enhanced options BZ35P, and core offerings BZ30P. The series boasts improved image quality, visibility, and performance through advanced hardware and software capabilities. The BZ40P, BZ35P, and BZ30P models incorporate Sony's AI-powered XR signal processing, providing vivid and realistic imagery with brightness levels from 400 to 700 cd/m².
Deep Black Non-Glare technology and a wide viewing angle further enhance the viewing experience by minimizing glare and reflection.
The BZ-P Series is designed with installation and integration in mind, featuring ADA compliance, universal chassis, narrow and uniform bezels, and new center VESA mounting holes. Additionally, select models come with in-chassis handles for easier transportation. The BZ-P Series also offers a System on a Chip (SoC) architecture, eliminating the need for an additional set-top box for digital signage.
The display's energy efficiency is further boosted through a high-efficiency optical system and XR processor-based AI backlight control, reducing power consumption by up to approximately 31% compared to the BZL Series. The BRAVIA BZ-P Series is slated for release in summer 2026.
In contrast, the Crystal LED UNIFY is a simplified, all-in-one solution aimed at providing large-scale display capabilities for corporate and higher education spaces. The UNIFY comes with five pre-assembled display units and a control unit, allowing for installation by only two people in approximately one hour. Its streamlined design includes ultra-slim bezels, a slide-out control unit, and wall-mount brackets for easy installation and reduced downtime.
The UNIFY features Anti-Reflection Surface Technology, 800 cd/m² of brightness, and optimized natural color reproduction, ensuring high visibility and comfortable viewing even in well-lit environments. The display is expected to be available in early 2027.
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