Shopline Taps Splitit for Card-Linked Installment Payments

Shopline, a prominent commerce Software-as-a-Service (SaaS) platform, has recently announced a partnership with Splitit, a leading card-linked installment payments provider. This collaboration will integrate Splitit's technology into Shopline's platform, enabling merchants to offer installment payments to their customers. According to the press release issued on September 2nd, this integration aims to enhance the checkout experience for merchants while preserving their brand and customer relationships.

The joint press release highlighted the growing trend of cross-border eCommerce and the need for localized payment experiences to boost conversion rates and maintain customer loyalty. Shopline caters to over 700,000 merchants across various regions, offering a range of eCommerce capabilities, including social commerce, point-of-sale, customer engagement, live commerce, and cross-border selling.

By incorporating Splitit's installment payment solution into the Shopline platform, merchants can easily activate the service through a simple plug-in. This feature allows businesses to increase sales conversion, boost average order value, and enhance customer lifetime value, all without disrupting the existing checkout process or customer relationships.

John Beisner, head of acceptance partnerships at Splitit, emphasized the significance of this partnership, stating that commerce platforms have become crucial distribution channels for innovation in eCommerce. By becoming a native capability of the Shopline platform, Splitit's solution makes adoption seamless and delivers valuable commercial benefits to merchants.

A PYMNTS Intelligence report titled "Beyond Pay in 4: Many BNPL Buyers Would Pay for More Time" revealed that among Buy Now, Pay Later (BNPL) customers using four or more providers, 82% expressed willingness to pay interest for extended repayment cycles. However, this percentage drops to 46% for users of a single provider and 70% for those utilizing two or three BNPL services.

The report suggests that active BNPL customers could be a natural market for longer-duration credit, as they already employ multiple providers and are open to accepting interest for more flexible repayment options.