Samsung, LG to exhibit AI home ecosystem at IFA 2026

Samsung Electronics and LG Electronics will showcase their artificial intelligence (AI) home appliances at IFA 2026, Europe's premier consumer electronics and home appliance trade show taking place in Berlin from Friday to Tuesday. Samsung Electronics has established its dedicated booth at Humboldt Carre in central Berlin, rather than participating in the main venue at Messe Berlin. The Samsung booth will be operational from Wednesday to Sunday.

At the Samsung booth, visitors will be introduced to the company's "AI Home" concept, which integrates home appliances, services, and energy management. Samsung emphasizes that this exhibition will present a concept of "AI living," aiming to enhance not only technological convenience but also people's daily lives and needs. In addition to the AI Home concept, Samsung will also display its 2026 TV lineup, including the Micro RGB models.

The Micro RGB TVs feature Vision AI Companion, a conversational AI technology that offers personalized content recommendations and contextual information seamlessly integrated into the viewing experience without any disruptions. Furthermore, the Bespoke AI Family Hub refrigerator utilizes camera-based AI Vision technology to automatically identify and manage food items, bringing AI-driven convenience to the kitchen.