Reminder: how CERN engages with media and content creators
Media and social media content creators (influencers) can offer a great opportunity to tell CERN’s story to a wider audience, but unauthorised visits or sponsored content can be potential risks for CERN’s reputation. For this reason, we would like to remind the CERN community (staff, graduates, apprentices, associates, users, students and contractors) that the Press […]
CERN has reminded its community about the proper channels to engage with media and content creators. This includes the Press Office and CERN Social Media team, which are the only ones permitted to initiate discussions. If approached by such creators, staff should redirect them to the Press Office. All content creator visits must be pre-approved by both teams to ensure alignment with CERN's communication strategy.
Factors like audience size and editorial line are taken into account when engaging with these creators. Recent updates have been made to several webpages providing more information on this process. Despite the excitement surrounding the upcoming Long Shutdown, CERN emphasizes the importance of following these guidelines to maintain its reputation.
Written by urgent.news from CERN's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
