Range Rover launches its first electric vehicle, with starting price of £154,070

Jaguar Land Rover has unveiled its first electric vehicle, a fully electric SUV that will be built at the company's plant in Solihull. The Range Rover, which was delayed by a year, starts at a steep price of £154,070. The vehicle marks a crucial shift for JLR, which reported falling profits earlier this year due to tariff wars, supply chain disruption, and a crippling cyber-attack last year.

JLR has invested extra training for 10,500 staff working on the project and claims the car has undergone testing equivalent to 38 trips around the world, more than any other Range Rover. The luxury vehicle is touted as a new era of enhanced refinement and capability, with a 0-60mph time of just 4.3 seconds. Despite the environmental benefits over JLR's traditional petrol and diesel models, SUVs of this size are associated with higher numbers of road deaths in pedestrian accidents.

However, Range Rover's bespoke commissioning service allows buyers an "extended choice of near limitless paint colours and finishes, elevated materials, tailored colour combinations and personalisation details including unique embroidery." Managing Director Martin Limpert described the vehicle as the result of a "decade of considered engineering and technological development."

Production at Solihull will be supported by a propulsion manufacturing centre in Wolverhampton, which produces battery packs and electric drive units, as well as traditional internal combustion engines.