Mahou, Heineken and Damm accelerate their diversification
Mahou, Heineken y Damm exploran categorías alternativas a la cerveza, mientras reducen ingresos y beneficios. Hijos de Rivera es la excepción, al crecer en ventas y elevar sus ganancias. Leer
The Spanish beer industry saw a decline in sales and profits in 2025, with Mahou San Miguel, Heineken, and Damm experiencing a joint 0.13% decrease in sales to €5.872 billion. However, Hijos de Rivera, owner of Estrella Galicia, bucked the trend with a 6.7% increase in sales to €945 million. The four major breweries saw a 23% drop in combined profits to €457 million, with Mahou San Miguel, Heineken, and Damm all reporting declines.
The industry is shifting its focus to alternative beverage categories, with companies investing in non-alcoholic and low-alcohol drinks, such as Mahou San Miguel's recent entry into the Egyptian market with a malted beverage.
Written by urgent.news from Expansion ES's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
