Cardinal Broadcasting Expands with 93.5 Area FM
The Managing Director and Chief Executive Officer of Cardinal Broadcasting Limited, Lady Doja Allen, has expanded the company’s broadcasting portfolio with the launch of 93.5 Area FM, becoming one of
Lady Doja Allen, the Managing Director and Chief Executive Officer of Cardinal Broadcasting Limited, has launched a new FM station, 93.5 Area FM, as part of the company's expansion. This move marks Cardinal Broadcasting's transition from a single-station business to a multi-brand broadcasting company in Nigeria's competitive radio industry.
Allen, who has led City FM for over 15 years, explained that 93.5 Area FM aims to connect with listeners from diverse ethnic, social, and economic backgrounds, offering a distinct approach to urban broadcasting in Lagos. The new station is expected to create commercial opportunities and broaden Cardinal Broadcasting's media ecosystem, enabling the company to respond to changing audience preferences and advertising trends.
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